One thing I definitely wasn't prepared for at PAXAUS was being thrown a huge list of all the media that was going to be at the show. How big? This year, 280 people big. So the question is... what do you do with it?
If you're doing a con, you gotta get stuff. At the time, I didn't really think about this beyond it seeming like "the thing to do." Other stands were gonna have stuff, we wanted stuff too. But actually it was a great idea to grab it all, and this article explains why.
I can't remember when or how exactly this came up, but at some point I started pushing for us not to show Fatal Theory at PAXAUS. It was an unusual move in hindsight: we only had one game at that point, we'd just finished it, it was a reasonably safe bet for the con.
For us, this whole PAXAUS shebang kicked off at a fairly innocuous "show and tell" event organised by the IGDA Sydney branch. The usual fare for IGDA Syd was a monthly event called "Beer and Pixels," held at a pub where local devs would commandeer desks to set up laptops or other tech to show off the latest build of their game. Playtesting and networking, basically.